Prudential announced a strategic partnership with AlipayHK as the first insurer in the Hong Kong market to launch a dedicated insurance mini app on AlipayHK app.

Through the AlipayHK Application platform, customers can land on the “Prudential Mini App” provided by Prudential to purchase six selected Prudential general insurance products online anytime, anywhere.

Details

Starting from today, by clicking “Prudential” under the “Wealth Management” tab in Applications on AlipayHK app homepage, users will be taken to PRUeShop, Prudential’s online sales channel, where they can purchase selected Prudential general insurance products and complete the transaction with AlipayHK in a seamless and easy way.

The six selected general insurance products are now available on AlipayHK “Prudential Mini App”:

Purchase Flow

promo-alipay-step1-en

Pulse by Prudential  Login to AlipayHK, click "More" under Applications on the Homepage of AlipayHK app. Select "Prudential" mini app icon inside the "Wealth Management" tab

promo-alipay-step3-en

Pulse by Prudential  Land to "Prudential Mini App" to purchase selected Prudential general insurance products

promo-alipay-step3-en

Pulse by Prudential  Complete the transaction with AlipayHK Wallet

Download AlipayHK app

Alipay
Alipay